Rotterdam Art Ride (ROAR) is an art project in the South of Rotterdam. 18 pillars under the metro line are painted by an international group of emerging and established artists from all over Europe. The goal of the project is to make visual art accessible to a wide audience and to inspire residents on a daily basis. The project focusses on making the neighbourhood more lively for it’s inhabitants and offer a new icon to the city of Rotterdam. For ROAR Foundation Mesh collaborated with resident Marjon van der Linde and several other local partners, who all put effort in the creative development of Rotterdam South.
Part of the project is an art educational program in which local children are guided by established artists in designing one of the pillars. In total 4 of the 18 pillars are made available to four groups of kids from age 8 – 18. The program provides a platform for development and presentation for inhabitants, creating a deeper connection to the personal surroundings. The art educational program is organised in collaboration with NIFFO Gallery, Mart Bechtold and Hans Citroen with OBS Nelson Mandela.
The production of the project took place from 5th – the 9th of June 2018. The project was officially opened on the 10th of June 2018 and runs for a period of five years.