SHOW BOX #23 GIORGIO GASCO / GIANMARIA DELLA RATTA

Digital Muses
Virtual intimacy through the eyes of a designer
At the historic kiosk at Parksluizen Giorgio Gasco and Gianmaria Della Ratta presented their installation ‘Digital Muses’.

In sociology, the ‘bedroom culture’ has been defined as the place where youth develop their identity. As children grow up, the meaning of private spaces evolves together with the desire of escaping from the domestic realm towards street-based subcultures or more contemporary applications such as virtual realms. Every day millions of people stream online from their more or less elaborated rooms.
 Driven by curiosity the artists started the experiment of analysing those rooms with the eye of a designer

Virtual intimacy is now part of our daily lives. The variety of its contents has led us to focus our attention on what most can affect the visual communication field, which is the world of streamers. ‘Digital muses’ specifically focusses on the virtual phenomenon of camgirls. The camming business delves into the untold history of web chat, and the potential for internet broadcasting. How can design be influenced by this digital reality and what products can it generate? How can our results break the superficial and stereotyped idea that rotates around camgirls, and how can this deepen the topic? Through research for elements that create a camgirl identity, the artists developed a representative product from it: Stucco wall decorations. By extrapolating symbols, languages, sets and attitudes from the camgirl world, they research how these can influence the design and which stimuli and formal/aesthetic/visual solutions it offers.

Exhibition:
01/10/2020 – 27/11/2020